Privacy Policy

Atlantis Bombas Submersas, CNPJ 00.000.000/0000-00, ("we", "our" or "company") is committed to protecting the privacy and personal data of our users, customers, and visitors ("you" or "data subject"). This Privacy Policy describes how we collect, use, store, share, and protect your personal information, in compliance with the Brazilian General Data Protection Law (LGPD - Law No. 13,709/2018) and other applicable legislation.

By using our services, browsing our website, or interacting with us, you agree to the practices described in this policy.

We collect the following types of personal data:

2.1. Data Provided Directly by You

• Identification Data: Full name, tax ID (CPF), ID number (RG), date of birth
• Contact Data: Email, phone, mailing address, city, state, zip code
• Professional Data: Company, position, area of expertise (when applicable)
• Browsing Data: IP address, browser type, pages visited, time spent
• Form Data: Information provided in contact, quote, registration forms, etc.

2.2. Automatically Collected Data

• Cookies and Similar Technologies: We use cookies, pixels, tags, and other technologies to collect information about your browsing
• Access Logs: We record information about your site access, including date, time, and pages visited
• Device: Device type, operating system, screen resolution
• Location: Geolocation data (when authorized)

2.3. Third-Party Data

We may receive personal data from partners, social networks (when you connect through them), and other legitimate sources, always respecting the permissions granted.

We use your personal data for the following purposes:

3.1. Service Provision

• Process and respond to your contact, quote, and support requests
• Manage your account and business relationship
• Send information about products, services, and updates
• Conduct commercial transactions and process payments
• Provide technical support and customer service

3.2. Marketing and Communication

• Send newsletters, promotions, and informational materials (with your consent)
• Personalize content and browsing experiences
• Conduct satisfaction surveys and feedback
• Communicate changes to our services or policies

3.3. Advertising

• Meta Ads (Facebook/Instagram): We use the Facebook Pixel and remarketing tools to display personalized ads based on your interactions with our website
• Google Ads: We use Google Analytics, Google Ads, and remarketing tools to create targeted advertising campaigns
• Measure the effectiveness of advertising campaigns
• Display relevant ads on other websites and platforms
• Analyze browsing patterns to improve our services

3.4. Improvements and Analytics

• Analyze site usage and user behavior
• Improve features, security, and user experience
• Develop new products and services
• Conduct research and statistical analysis

3.5. Legal Compliance

• Comply with legal and regulatory obligations
• Respond to requests from competent authorities
• Protect the rights, property, and safety of the company and third parties
• Prevent fraud and illegal activities

The processing of your personal data is carried out based on the following legal hypotheses provided by the LGPD:

• Consent: When you expressly authorize the use of your data
• Contract Execution: For fulfillment of contractual obligations
• Legitimate Interest: To improve our services, security, and commercial communication
• Legal Obligation: For compliance with legal and regulatory obligations
• Protection of Life: For protection of life or physical safety
• Health Protection: For procedures performed by healthcare professionals

We may share your personal data in the following situations:

5.1. Service Providers

We share data with companies that assist us in business operations, including:

• Hosting and technology infrastructure providers
• Email marketing and CRM services
• Payment platforms and transaction processing
• Analytics and advertising services (Google, Meta/Facebook)
• Logistics and delivery companies

5.2. Advertising Platforms

We share aggregated and anonymized data with:

• Meta (Facebook/Instagram): For displaying personalized ads through Facebook Pixel and remarketing tools
• Google: For Google Ads campaigns, Google Analytics, and remarketing
• Other authorized digital advertising platforms

5.3. Legal Obligations

We may disclose data when required by law, court order, or request from competent authorities.

5.4. Business Transfers

In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction.

We guarantee that all third parties with whom we share data:

• Are contractually obligated to protect your data
• Use the data only for authorized purposes
• Comply with established security and privacy standards

We use cookies, pixels, tags, and other technologies to improve your experience, analyze traffic, and personalize content and ads.

6.1. Types of Cookies Used

Essential Cookies

Necessary for the website to function. They cannot be disabled.

Analytics Cookies

Collect information about how you use the site (Google Analytics, etc.) to improve our services.

Marketing and Advertising Cookies

Used to display relevant ads and measure campaign effectiveness:

• Facebook Pixel: Tracks conversions and enables remarketing on Facebook/Instagram
• Google Ads: Tracks conversions and enables remarketing on Google and partner sites
• Third-Party Cookies: Used by advertising partners for personalization

Preference Cookies

Remember your preferences and settings to personalize your experience.

6.2. How to Manage Cookies

You can manage or disable cookies through your browser settings. However, this may affect site functionality.

• Google Chrome
• Mozilla Firefox
• Microsoft Edge
• Safari

We retain your personal data only for as long as necessary to fulfill the purposes described in this policy, unless retention is required or permitted by law.

• Contract Data: During the term of the contract and the period necessary for compliance with legal obligations
• Marketing Data: Until you request deletion or revoke your consent
• Browsing Data: Generally for up to 26 months (as per Google Analytics and Meta policies)
• Legal Data: As required by law (e.g., tax documents for 5 years)

After the retention period, data will be securely deleted or anonymized.

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction:

• Data encryption in transit (SSL/TLS)
• Access controls and authentication
• Security monitoring and threat detection
• Regular backups and recovery plans
• Staff training on data protection
• Periodic review of security policies and procedures

Although we adopt security measures, no system is 100% secure. We recommend that you also take precautions to protect your personal data.

Under the LGPD, you have the following rights regarding your personal data:

We have appointed a Data Protection Officer (DPO) to act as a communication channel between the company, data subjects, and the National Data Protection Authority (ANPD).

Our services are not directed at individuals under 18 years of age. We do not intentionally collect personal data from minors without the consent of parents or legal guardians.

If we become aware that we have collected data from a minor without proper consent, we will take steps to delete that information immediately.

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We recommend that you read the privacy policies of each website you visit.

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. The most recent version will always be available on our website, with the date of the last update indicated at the top of this page.

Significant changes will be communicated through:

• Notification on our website
• Email to registered addresses (when applicable)
• Prominent notice on the homepage

We recommend that you review this policy periodically to stay informed about how we protect your data.

This Privacy Policy is governed by Brazilian law, especially the General Data Protection Law (LGPD - Law No. 13,709/2018) and the Brazilian Internet Civil Framework (Law No. 12,965/2014).

Any dispute related to this policy will be resolved in the competent courts of Brazil, preferably in the jurisdiction of Rua Ceará.

If you have questions, concerns, or requests related to this Privacy Policy or the processing of your personal data, contact us: